April 24, 2017

How To Promote Your Coaching Business Online}

How To Promote Your Coaching Business Online

by

Biana Babinsky

Many of my coaching clients are coaches themselves, and quite a few of them have asked me how to promote their coaching business online. Here is some of the information I have shared with them. Use these tips and ideas to promote your own coaching practice online, get more clients and make more money:

– Have a Professional Web Site. In order to attract online clients, you need to present a very professional image online. People who find your web site will equate the professional look and feel of the web site to your own professionalism, since the web site is the only piece of information they have to evaluate your business.

The web site should have professional look and feel and have information about your business, as well as your products and services. There should be a way for customers to contact you, as well as subscribe to your newsletter.

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– Explain What You Do on Your Web Site. Not everyone knows what a coach is, so in addition to calling yourself a coach, make sure you explain what a coach does. For example, if you are a dating coach, explain that you help men and women find that one perfect person.

If you are a career coach, tell your web site visitors that you help them figure out the perfect career, and then you help them find a job that reflects their career choice. And if you are a business coach, tell them how you can help their business succeed.

– Publish a Newsletter. Not everyone who comes to your web site will immediately become a coaching client. Not everyone who comes to your web site will buy your products immediately. You need means to keep in touch with people who come to your web site, but are not ready to hire you or purchase your products.

A newsletter is a great tool to keep in touch with your web site visitors, share information with them and educate them about your products and services. Make sure that you have a newsletter subscribe form on every page of your web site, and that you offer a compelling reason for your web site visitors to subscribe to it.

– Optimize Your Web Site for Search Engines. Search engine optimization is the process of modifying web page content and meta-information to improve the search engine ranking of the page. Successful search engine optimization will greatly increase the number of visitors that come to your web site since over 70% of people who are looking for products and services use search engines to locate them.

– Publish Your Articles Online. Publishing articles is a great way to show off your coaching expertise, as well to drive traffic to your web site. When you write and publish your articles, other web site owners pick them up and publish them on their web sites, while giving you a link back to your web site.

Use the five techniques we outline above to drive targeted clients to your coaching practice. Effective promotion of your coaching practice online will make a difference between your coaching web site sitting idly and a coaching web site that drives leads and clients for your business every single day.

Biana Babinsky is the online business consultant, expert and author who teaches coaches how to get better known online, get more clients and make more money. Get her free special report,

“Top 5 Ways to Increase your Online Sales”

at

EffectiveOnlineMarketing.com/report

Article Source:

eArticlesOnline.com

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December 9, 2015

3 Way Link Exchange A Deal Or A Dud?

By Loretta Wright

After word got out that dear old Google is either ignoring or giving fewer points in that mystical concoction called Google’s algorithm, website owners like you are probably receiving a substantial number of 3 way link exchange offers. X offers to add a link to Y’s site in exchange for a link to X’s site in your link directory, usually with a short sales pitch proclaiming this 3 way link exchange to be the perfect method to get those all important one way links Google rates so highly. On the surface, it seems like a wonderful deal. You provide X with a link on your website, and you get a link on Y’s website in exchange-so you and dear old X both get a one way link and a couple of points added to your Google algorithm right?.

Trouble is, it seldom works that way. A great many of these 3 way link offers we receive are actually not worth the time and effort it takes to set X’s link up in our directory. In fact, a large number of webmasters create a simple web design and host it on a free hosting provider to use as a “catch-all” for link exchanges. Here are three steps you can use to help you determine whether your 3 way link offer is a deal or a dud.

Step 1. Before you accept their offer, check out Y’s site. Are all the links listed on the link page related to your site contents? If the answer is no, then I suggest you politely decline the offer. If the answer is yes proceed with step two.

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Step 2. Right click on the page and select view source. Is there a meta description and meta keywords included in the head of the page. Are the description and keywords appropriate for the contents of the page?

While many SEO experts suggest that most search engines no longer use meta tags, it’s been my experience that a few search engines will not even accept a submission of your site for indexing without meta tags. Keep in mind, that your SEO efforts should take the requirements of all major SE’s into account. While we all long for that magic top ten on Google for our keywords, getting that top ten spot on other search engines will substantially increase your website traffic. Whether Google places any relevance on meta tags in the ranking algorithms is anyone’s guess, however, after personally conducting a test using the same web page design with and without meta tags in the head, I can assure you Google definitely relies on meta tags for placement of Adsense advertisements. In my opinion, the lack of meta tags on a link page (especially if that page contains Ads by Google, is a sure sign that the webmaster is either unaware of the importance of using those nifty little tags, or could care less whether that page is indexed by the search engines or not. There are always exceptions to every rule however, so if the description and meta tags are missing, I suggest you follow step 3 before you make a decision.

Step 3. If you haven’t already done so, install Google’s toolbar (a link to the download is available on Google’s site). One of the great perks of Google’s toolbar is that it provides the PR of the page you are viewing. Whenever possible, try to place your links on pages with a minimum PR of 2/10. Although I have accepted offers for a link on pages with a lower ranking if it passed the tests in Step 1 and Step 2, this is a good rule of thumb. Most SEO experts agree that the higher the PR, which is an indicator of the importance Google places upon upon the page, the more value for your link.

Keep in mind, if X places your link on a page filled with unrelated links to other websites, and the description and keyword meta tags are either missing or not related to your site’s content, and Google gives the page a ranking of 0/10, that’s precisely what your link on that page is going to be worth in Google’s algorithm–Zero.

About the Author: Loretta Wright is the Vice President of Sales and Marketing at

topcat-hosting.com

– Topcat Hosting where she also takes full advantage of the low cost hosting plans for the eight websites she personally owns.

Source:

isnare.com

Permanent Link:

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